Stephen Morrissey

Product Manager & Tech Enthusiast

Sinclair Broadcast Group


I thrive in bringing Order to Chaos and sparking leadership in others. Leading and motivating high-performance teams to deliver a vision that is aspirational but also measurable and actionable in driving business outcomes. My philosophy is that great does not just happen by accident —it’s exceptional leadership and passion that moves the needle. I’m passionate about empowering future product leaders to build successful products that solve real customer problems and achieving business goals.

Key accomplishments in my previous role at Sinclair have been 1) Managing from a program and then product perspective,100+ websites across the US such as 2) Managing Integrations in the advertising space on Web, Mobile Apps and OTT (Connected TV’s such as Roku) with technologies such as Google Ad Manager, Rubicon Open Pre Bid, JWPlayer and SpotX

During my time as a Technical Program/Project Manager, I oversaw all facets of the project lifecycle; from planning, risk assessment, resource management, product development, QA to delivery. I believe the keys to a successful project are: 1) building strong working relationships with coworkers and clients 2) staying on top of current technologies with doing some quick projects 3) the ability to look at problems/opportunities from a high level and work backward from a common goal.

As mentioned, in my free time, I love working on weekend projects (kind of like my sudoku) with various colleagues, often building them from scratch or using a CMS as the underlying framework. Having 7 years of experience working with custom CMS-driven websites using Drupal.

Recently I have been focussing on increasing my knowledge in the AI/ML space and working through various courses and projects such as: 1) Google Cloud Platform Fundamentals 2) IBM Data Science Certifications I love a challenge, working with teams to structure a solution and then delivering that solution while monitoring impact.


  • User Centered Product Design
  • DATA Driven Development
  • Experimenting with New Technologies


  • BSc in Computer Science, 2008

    University College Cork, Ireland



Technical Group Product Manager

Sinclair Broadcast Group

2020 – Present Seattle
Directed as the first GMP, a group of product managers covering Ad Technologies, Privacy Compliance, Data Platforms, and User Enrichment and segmentation across Web, Mobile and Connected TV’s. Directed Monetization strategies and multi-quarter roadmaps for our product portfolio from Direct and Programmatic Video and Display Advertising to Subscriptions to drive ARPU and Lifetime Value. My Teams Portfolio ranged from News Websites and Mobile Apps to OTT products such as STIRR and Tennis Channel. Video Mobile Apps saw a 90% Lift in Video Revenue.

Technical Senior Product Manager

Sinclair Broadcast Group

2018 – 2020 Seattle
After a year at Sinclair, I transitioned to a Product Manager focused role to drive KPI’s and introduced the concept of tactical objectives that drove our company objectives with actionable results.Leveraging 15 years of tools, skills, and learnings I spearheaded, launched, and tailored my Measure What Matters framework to drive Data-Driven Initiatives across our entire portfolio, directing other Product Managers how to use this framework with remote teams

Technical Program Manager

Sinclair Broadcast Group

2017 – 2018 Seattle
As part of the Sinclair Digital Division, I oversaw primarily two product lines, web, and portfolio monetization. Led the build and integration of both internal and external products that drove our Sales Department. This involved working with other delivery teams managing integrations for Web, Over The Top (Roku, FireTv, Apple…) and mobile apps with third party monetization tools such as GAM, OpenX, Prebid, FB and

Technical Project Manager

Solid State Pros

2015 – 2016 Seattle
SSP is a unique, member-owned digital agency, utilizing a co-operative business model, with industry veterans and a global reach that can help startup clients reach their dreams. As a partner my roles included Technical Project Management, Delivery Management, Client Management, Marketing Strategy, Brand Building, Product Design, Product Launch and Maintenance. Our projects ranged from branding, websites and mobile apps to Tier 1 web applications.

Sr Tech Lead

Travel Agency

2011 – 2015 Peru
As a marketer and developer at the agency I wore many hats. My roles included Full Stack Website Developer, Strategy Development and Analysis, Direct and Indirect marketing campaigns. I also developed a fully integrated custom Drupal based CMS and lead tracker.

Snr PHP Developer

Interoute Prague

2009 – 2010 Czech Republic

Front End Developer

Interoute London

2008 – 2009 UK

Front End and Back End Developer

Simply Sublime

2006 – 2008 New Zealand



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