Stephen Morrissey

Product Manager & Tech Enthusiast

Sinclair Broadcast Group


I am passionate about new and innovate technologies, user-centered design, and data-driven development. Since starting off as a front end developer in the early 2000’s to positions in Program and Product, I have continued to keep my engineering skills fresh through courses and weekend projects. In Program and Product positions I have found it important to be able to translate effectively between different discipline groups whether that be UX, Technology or C-Suite Stakeholders.

Key accomplishments in my previous role at Sinclair have been 1) Managing from a program and then product perspective,100+ websites across the US such as 2) Managing Integrations in the advertising space on Web, Mobile Apps and OTT (Connected TV’s such as Roku) with technologies such as Google Ad Manager, Rubicon Open Pre Bid, JWPlayer and SpotX

During my time as a Technical Program/Project Manager, I oversaw all facets of the project lifecycle; from planning, risk assessment, resource management, product development, QA to delivery. I believe the keys to a successful project are: 1) building strong working relationships with coworkers and clients 2) staying on top of current technologies with doing some quick projects 3) the ability to look at problems/opportunities from a high level and work backward from a common goal.

As mentioned, in my free time, I love working on weekend projects (kind of like my sudoku) with various colleagues, often building them from scratch or using a CMS as the underlying framework. Having 7 years of experience working with custom CMS-driven websites using Drupal.

Recently I have been focussing on increasing my knowledge in the AI/ML space and working through various courses and projects such as: 1) Google Cloud Platform Fundamentals 2) IBM Data Science Certifications I love a challenge, working with teams to structure a solution and then delivering that solution while monitoring impact.


  • User Centered Product Design
  • DATA Driven Development
  • Experimenting with New Technologies


  • BSc in Computer Science, 2008

    University College Cork, Ireland



Senior Product Manager

Sinclair Broadcast Group

2017 – Present Seattle
In the past year, I have moved over to Product Management to drive features that rolled up to the company objectives and themes. This role encompassed Monetization strategies for our product portfolio including User and Audience Management for Registration and Subscription initiatives across Web, Mobile Apps and Over The Top. A recent achievement was introducing a lighter version of our sites through AMP with an 80% increase in eCPM and a 2x decrease in page load time. I consider myself a thought-leader and hold regular activities with our product team to make sure we are always striving to be better. I was pivotal in helping others introduce SAFe into our organization and made the WSJF (Weighted Shortest Job First) tool a standard for Quarterly Planning. It provided clarity for Product and Program while giving the development team the ability to focus on agreed-upon features without the randomization that was once prevalent. It ultimately helps turn development factories into enlightened teams.

Senior Program Manager

Sinclair Broadcast Group

2016 – 2017 Seattle
As part of the Sinclair Digital Division I oversee primarily two teams. The first being the web division, where Sinclair owns over 160 news, entertainment and brand sites, I managed the delivery of numerous initiatives spanning these website properties. The second team was the Monetization across our product line where the team provided the technology for Sales to increase revenue and decrease costs. This involved managing internal tools for web, OTT and mobile apps and integration with third party tools such as DFP, OpenX, All teams were run with Scrum with bi weekly deliverables all rolling up to the companies initiatives.

Sr Partner & Project Manager

Solid State Pros

2015 – 2016 Seattle
SSP is a unique, member-owned digital agency, utilizing a co-operative business model, with industry veterans and a global reach that can help startup clients reach their dreams. As a partner my roles included Technical Project Management, Delivery Management, Client Management, Marketing Strategy, Brand Building, Product Design, Product Launch and Maintenance. Our projects ranged from branding, websites and mobile apps to Tier 1 web applications.

Sr Tech Lead

Travel Agency

2011 – 2015 Peru
As a marketer and developer at the agency I wore many hats. My roles included Full Stack Website Developer, Strategy Development and Analysis, Direct and Indirect marketing campaigns. I also developed a fully integrated custom Drupal based CMS and lead tracker.

Snr PHP Developer

Interoute Prague

2009 – 2010 Czech Republic

Front End Developer

Interoute London

2008 – 2009 UK

Front End and Back End Developer

Simply Sublime

2006 – 2008 New Zealand



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